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| ARE YOU READY? |
 This is the place that
I get to tell you how proud I am of our accomplishments and give you a little insight into the
background of Walnut Creek Archery. The Norton family, men and women, have
been providing outdoor products and service to sportsmen since the early
1950’s. Way back then, the late W.E. (Bill) Norton and his son, Vern,
invented the first plastic fishing worm lure. Some of you old timers may
remember Sportsman’s Products and the famous “Catch-Em-Quick” lures.
Grandpa and dad sold millions of those plastic worm lures from a shop in
Marion, Indiana. I literally grew up in the fishing lure business waiting on
fishermen and in the 1960’s when dad opened Norton’s Sport Center, we
started providing
services and products for all sportsmen. Dad started teaching me how to
shoot a bow when I was four years old and I harvested my first rabbit at
age 6. In 1965 at age 16, I harvested my first whitetail buck, a fine 10
pointer. I naturally took an interest in working with archers and
bowhunters that came into the shop. In the mid-70’s, my Granddad retired
and dad eventually closed the businesses and went into another line of
work. I joined the Sheriff’s Department, where I have been a Deputy
Sheriff since 1975. Currently, I am a Lieutenant in charge of a
federal drug task force. |
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My love of archery has never dwindled even though it has been put on the
back burner a few times. In  1992,
I decided to open a 3-D range on the 75-acre farm that my wife and I own.
The course is laid out through rolling hills and creek bottoms with well
groomed trails through wooded terrain and grassy fields. The distances are
deceiving with several shots across creeks and down hills. IBO rules and
yardages are followed and only two perfect scores have been shot on this
course in 8 years. We have gone from a clubhouse by our lake to a large
building that contains an indoor range and a full service archery retail
shop. My son, Jim, has joined me now and with his
 computer
expertise and web design, we not only sell to sportsmen in central Indiana
but all over the world through our on-line store. There is always a
hunting video playing in the lounge and of course my dad, Vern, is in
there telling just a few hunting stories. If you haven’t heard about the
wild boar he shot at the Double "D" Ranch in McArthur, Ohio, he will show
you the well-worn video and bend your ear for a while. |
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I am a firm believer in the slogan “Take a child hunting, so you won’t
have to hunt for your child". In my years on the Sheriff’s
Dept,
I’ve seen our youth involved in things that would make your skin crawl.
For that reason parents can bring their kids 8 years old and under here to
shoot for free. Dads and Mom’s it’s either pay now or pay later. |
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Please visit us and enjoy our family atmosphere and share some of your
hunting adventures while letting us help you with your archery and
bowhunting needs.
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Straight Shootin’, |
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Bill
Norton, C.E.O. & President, Walnut Creek Archery, Inc. |
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BillNorton@WalnutCreekArchery.com |
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